Private label sheet masks, made with Korea’s manufacturers

A sheet mask looks simple: a sheet, some essence and a pouch. Each of those is a separate decision, often made with a separate supplier, and each one changes the cost, the minimum order and the timeline. This page walks through the choices, what drives the minimum order, and how a first sheet mask usually comes together with a Korean manufacturer.

The three parts of a sheet mask

The sheet

The sheet decides how the mask feels, how well it fits and how much essence it holds.

• Non-woven fabrics, often made from plant-based cellulose fibers such as lyocell, are the most common. They’re soft, fit most faces and come in many thicknesses.
• Cotton and cupra sheets are thin and smooth and cling closely to the skin.
• Hydrogel masks are a jelly-like sheet that holds the essence inside it. They don’t drip, feel cooling and usually cost more.
• Bio-cellulose is dense and very close-fitting, and among the more expensive options.

Most manufacturers offer a standard face shape. Two-piece masks with separate upper and lower parts, masks for one area such as the eyes, or a custom shape need a cutting die, which adds cost and lead time.

The essence

The essence is the formula the sheet is soaked in. Masks commonly carry somewhere around 20 to 30 ml, depending on the sheet and the size of the mask. With an ODM manufacturer, development usually starts from one of the lab’s tested bases, adjusted to your brief: key ingredients, texture, scent or no scent, and the claims you want to make.

The essence and the sheet have to work together. A thin essence on a thick sheet can feel dry, and a rich one can drip. Judge samples on the sheet, not in a bottle.

The pouch and the box

Sheet masks are usually packed in foil pouches that keep out light and air. You can choose a stock pouch with a printed label or sticker, or a fully printed custom pouch. Masks are then sold singly or in boxes, often of five or ten.

What sets the minimum order

The minimum order quantity (MOQ) for a sheet mask is rarely set by the essence alone. One batch of essence fills a large number of masks, so the limit usually comes from somewhere else:

• Printed pouches. Printing has its own minimums, per design. Every variant needs its own pouch, so three versions can mean three pouch runs.
• Custom sheets. A new shape or a less common material can come with the sheet supplier’s own minimum.
• Printed boxes. Cartons have minimums too, often per design.
• Number of variants. Minimums usually apply per variant, so a launch with several versions multiplies the total.

Minimums vary widely between manufacturers, and they’re usually counted in thousands of masks per variant rather than hundreds. Starting with a stock pouch and a printed label, or with fewer variants, is the usual way to bring a first order down. When you compare quotes, ask what sets each minimum: the fill, the pouch or the box. We go into this in why your sheet mask MOQ is set by the pouch.

How sampling works

1. Brief. The product, the feel you want, key ingredients, target retail price and unit cost, quantity and the markets you’ll sell in.
2. First samples. The lab prepares essence samples, ideally on the sheet you’re considering. Many manufacturers send a few options.
3. Feedback and revisions. Each round of feedback and revision often takes two to four weeks, and most products go through two or three rounds.
4. Testing. Once the essence and sheet are close to final, the manufacturer checks stability and how the essence behaves with the sheet and the pouch over time.
5. Pouch and box artwork. Labels need the final ingredient list and the information each market requires, so artwork is finished after the formula.
6. Production. Once all materials arrive, the masks are filled, sealed, inspected and packed.

A first sheet mask with a stock sheet and pouch can often be ready in a few months. A custom sheet, a printed pouch or extra sample rounds add time. Our timeline guide walks through each step.

Questions to ask a sheet mask manufacturer

• What sheet materials do you work with, and can you send samples of each?
• How much essence per mask do you recommend for this sheet?
• What is the minimum per variant, and is it set by the essence, the pouch or the box?
• Do you source the pouches and boxes, or should we?
• How many sample rounds are included, and what do extra rounds cost?
• What testing do you run on the essence with the sheet and the pouch?
• Who owns the formula once we’re done?

How Andle helps

Andle isn’t a factory, and we don’t make the masks ourselves. We find Korean sheet mask manufacturers and pouch and box suppliers that fit your brief, ask each one to quote the same spec, and lay the quotes side by side so you can see what each one includes. Then we run sampling, artwork and production follow-up with you and every partner, with one current spec for everyone.

You see every manufacturer by name from the first quote, and you sign and pay each one directly. Read more about how to tell who is really making your product.